Quiet please. We are rolling… green!
The Austrian Ecolabel for Green Producing is awarded to a film production if it saves resources and implements climate-friendly measures.
The Austrian Ecolabel for Green Producing has been in existence since 2017. Since then, a large number of productions have already received the award, including commercials and feature films as well as the TV series ‘SOKO Kitzbühel‘ produced by Gebhardt Productions GmbH in Tirol.
A new version of the guideline has been in place since the beginning of 2021. Guideline UZ 76 of the Austrian Ecolabel for Green Producing was revised and further developed in the second half of 2020 within the framework of a broad multi-stakeholder process, i.e. with the involvement of a large number of different representatives from the film and television industry, public administration and experts.
The focus of the revision, which takes place every four years, was on sharpening individual criteria on the one hand, and on improving the practicability of the requirements on the other. For example, there are now specifications in the calculation of CO2 emissions or new criteria for foreign productions as well as in relation to so-called Planet Placement – which is about checking whether sustainability or environmental issues can be taken into account in the production to be awarded.
As before, one part of the criteria refers to the production office itself and formulates requirements for environmentally friendly office management or internal and external communication measures regarding green producing. The other part of the criteria relates to the production to be certified and includes all relevant areas of a film or TV production: from lighting to set to make-up, from mobility to energy supply to catering and accommodation, everything is subjected to an examination to determine whether the criteria of the Austrian Eco-label are met.
In this way, Guideline UZ 76 – Green Producing covers all those relevant aspects of a film or TV production that need to be looked at more closely in the context of a broad environmental certification.
The Austrian Ecolabel is awarded on the basis of independently prepared expert reports by the Austrian Ministry for Climate Protection (BMK). The official certification body is the Association for Consumer Information (VKI). All information on how to apply can be found here.