Erlebnissennerei Zillertal takes up the fight against waste

The Kröll family's traditional company will save at least 30 tonnes of waste over the next three years by changing the packaging in its entire product range.


Around 30 tonnes less packaging waste and over 17 tonnes less plastic in the next three years is the ambitious target set by Christian and Heinrich Kröll, with which the two brothers are making the family business even more environmentally friendly and taking up the fight against waste.

In the 66-year history of the company, this is definitely the biggest step towards even more sustainable management and even more environmental protection – that is our path,‘ says Managing Director Christian Kröll.

The most important lever for achieving the waste savings is the packaging of the entire range of milk, cheese and yoghurt. The entire product range of the Zillertal hay-milk pioneer is being converted to more sustainable packaging material. The new, more environmentally friendly milk cartons are now produced in a 100% climate-neutral way and are much lighter, which also means that the company is putting less weight on the road and reducing its CO2 impact.

We will also succeed in saving up to 70 % plastic in the cheese packaging,‘ says Kröll. The labels are made of 100 % recycled paper. Yoghurts and sour cream from the Erlebnissennerei Zillertal are also repackaged and are then 100% recyclable. More than a quarter less plastic is used with the new cardboard-covered yoghurt pots.

Products that value nature must also be packaged in this way. We were already on the right track and are now on an even better one‚, Heinrich Kröll explains the measures for more environmental protection. ‚Even though we are a small player in the European dairy market, we are sending a big and strong signal for more environmental protection,‘ says Kröll.

All products of the Erlebnissennerei Zillertal are already filled and packaged directly at the production site in Mayrhofen or at the cheese packaging specialist Tirol Pack in Schlitters in the Zillertal, which is only 25 km away.

We are one of 10 small Tyrolean dairies that have founded Tirol Pack, a regional contract packer. Through this cheese cutting & packaging facility, founded 3 years ago, we have succeeded in shortening the transport distances for our yellow pallet to a radius of only 25 km. The entire added value – from production to the finished packaged product – thus remains in the Zillertal,‘ says Kröll.

The Erlebnissennerei Zillertal has been refining exclusively hay milk from cows, sheep and goats for many years. This precious raw material comes from around 350 mountain farmer families who are committed to hay farming. The transport routes of Zillertaler Heumilch are particularly short compared to large industrial producers because the Zillertal – one of the world’s most important hay-milk regions – only stretches over a length of around 40 kilometres.

According to the managing directors, the measures that have now been rolled out are an important and significant step, and the company wants to further reduce its carbon footprint in the coming years through additional projects. In addition to the significant reduction in packaging material, additional optimisation potential will be examined and uncovered, for example in building technology.


New design with the Zillertal traditional clothing couple
At the same time as switching to even more environmentally friendly packaging material, the food products of the Erlebnissennerei Zillertal are available in a new packaging design. The company relies on a significant traditional clothing couple, which relates to the pure joie de vivre on the Zillertal alpine pastures and mountain farms. The design also comes from Tirol, from the Innsbruck design agency ICARUS Creative.


About the company:
Erlebnissennerei Zillertal in Mayrhofen is Tirol’s largest family-owned milk producer and dairy product processor. The company exclusively processes hay milk from cows, sheep and goats from 350 Zillertal mountain farming families into top-quality products and is considered the hay milk pioneer far beyond the province’s borders. Christian and Heinrich Kröll are the third generation of the Kröll family to run the traditional business, which was founded in 1954 and employs an average of 90 people. The annual turnover was recently around € 22 million. With Austria’s first show dairy and a show farm on the company premises, the company is one of the leading tourist enterprises in the Zillertal.


Press contact:
Sabrina Rupprechter
Tel.: +43 5285 63906 30


Erlebnissennerei Zillertal is a member of the Green Filming Tirol database Marketplace Tirol. There you will find products and services from regional and sustainable Tyrolean companies that can be useful for your film production.