What do organic apples have to do with hygiene solutions?

Not much at first glance, but the production of organic apple juice produces valuable waste products with potential for further recycling.


One example are waxes, which are transformed into a new raw material for cleaning formulations in the laboratory. Hygiene specialist hollu is currently researching this exciting task together with project partners – in line with its sustainability strategy.

In its daily work, hollu follows the 17 Sustainable Development Goals of the United Nations, or SDGs for short. What this strategy means in concrete terms is shown by the current apple pomace upcycling project that hollu launched together with the Management Center Innsbruck (MCI), BIO vom BERG and Cura Marketing GmbH in September 2020. During the production of organic apple juice, a large amount of press residues, so-called apple pomace, is produced every year. Among other things, this contains waxes that could be used, for example, in sustainable hollueco floor coatings. The Tyrolean hygiene specialist is consistently developing its ecological product line and researching environmentally friendly formulations. Over the next one and a half years, hollu and its three project partners will find out whether apple pomace will be a new product for the hollu range – supported by the innovation funding of the Tyrolean Government.


The road to the Sustainable Development Goals: Innovation!
Our ambition is to create health and well-being through innovative hygiene solutions. The project is based on a large number of the 17 Sustainable Development Goals that we have anchored in our strategy‚, emphasises Dr. Marco Rupprich, hollu Division Manager for Innovation. The more sustainable the raw materials of hollu cleaning products are, the better for the future of our planet. With the ecological product line hollueco, hollu offers the highest product quality in harmony with the environment – awarded with the Austrian Ecolabel and EU Ecolabel. Curious about more? Discover the sustainable holluworld at: www.hollu.com/verantwortung


More information:
hollu Systemhygiene GmbH
Salzstraße 6, 6170 Zirl
Tel.: 0800 52800 900 (free of charge from Austria, Italy and Germany)


hollu Systemhygiene GmbH is a member of the Green Filming Tirol database Marketplace Tirol. There you will find products and services from regional and sustainable Tyrolean companies that can be useful for your film production.