Gordon Koell

Since 2007, the Tyrolean company Pure Green Cosmetics has been developing certified natural cosmetics according to the strict standards of NATURE, COSMOS or NatCert.


Making modern cosmetics a little more plant-based every day – What motivations led you to get involved with natural cosmetics over 20 years ago?

Our path began over 20 years ago. The question was what our children actually wash themselves with when they bathe, and what they might even swallow. Can we do this better and more naturally? And then there was this contact with a regionally known ‚herb witch‘ from the front Ötztal. This led to our first products, mainly natural cosmetic organic creams and peelings.

We want to give people access to honest, ethically and morally impeccable, high-quality and also safe natural cosmetic products. This applies both to our high-quality own brands and to private label products that we develop and produce for our customers.

Our company is certified according to IFS HPC. We have been developing certified natural cosmetics according to the strict standards of NATURE, COSMOS or NatCert since 2007.


Traditional knowledge, the effects of herbs and modern science – the combination of these three factors results in an impressive variety of very different natural cosmetic products. What is your personal favourite?

Our own brands reflect this diversity of natural cosmetic products.

NATURE is our natural cosmetic intensive care that works. NATURE was born out of our vision to uncover the secrets of nature – so we have decoded the DNA of nature and made it maximally effective for our health and beauty.

Sisi AND JOE is inspired by the romantic relationship between the wildly beautiful Empress Elisabeth and her Franz Josef. We retell the story and with Sisi AND JOE make a true declaration of love to skin and hair.

Love nature is the brand for daily use – made with love, at an absolutely fair price – with a clear conscience and the security of COSMOS certification.

Pure Green MED is designed as naturally effective medical care for the skin, hair and mouth area. The active ingredients contained are highly dosed, so that the effectiveness of the products is in the foreground.

Alpine Organics leads back to Alpine originality and naturalness. The basis of this series are traditional recipes handed down from herbs and plants of our region.

It is not easy to choose my favourite from our high-quality and great products, but I would go for the gently cleansing shower gel by NATURE.


Breaking new ground and keeping your finger on the pulse – Are you already working on new innovative products? Can you already tell us more?

Our great strength is that we develop, produce and distribute in one place – under one roof. In our in-house research and development department, we work and tinker with new recipes and products every day. We are guided by current market trends and cater specifically to the wishes and ideas of our private label customers.

We can reveal that our brand Sisi AND JOE will have cool new natural cosmetic products for hair, beard care and our own tattoo care.

One thing is certain: there will be no standstill for us and we are constantly developing our company and our products.


Green Filming Tirol – What opportunities and possibilities do you see in connection with green filming for Tyrolean companies?

The breathtaking images that go around the world at sporting events as well as films shot in Tirol remain in viewers‘ minds. The desire to see these highlight spots live is growing.

Guests who have spent their holidays in Tirol to see this beautiful place often take the holiday feeling home with them in the form of our high-quality natural cosmetic products. Our highly effective NATURE brand finds its way into the rooms of Tyrolean hotels and flats and brings nature into the bathrooms of (hotel) guests.


From entrepreneur to entrepreneur – Your green tip!

Let’s make modern cosmetics a little more plant-based every day together!

We are your professional contact when it comes to developing and producing high-quality and highly effective natural cosmetics in your name/for your (hotel) business/for your brand. As Austria’s largest manufacturer of exclusively plant-based, certified natural cosmetics, we can offer you tailor-made solutions for your ideas and needs. Uncomplicated, flexible and reliable.



Pure Green GmbH
Dr. Gordon Koell
Gewerbepark 17
6426 Roppen
Tel.: +43 5417 20127
Mail: office@puregreen.at


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